How We Greet Candidates Makes A Difference

This post on greeting candidates is brought to you by our guest blogger, Steven Reibel, of the The Keyes Company.

How to greet a candidateHave you ever walked into a place of business and felt like a stranger in a strange land?

There you were, looking to possibly give someone your business and if you didn’t know any better you’d think you were almost invisible. How would that make you feel?

Imagine for a moment that you are a brand new real estate associate on one of your first interviews. You walk into Company A and they greet you like you were one of their most important top producers. You then visit Company B where a floor agent barely says hello and tells you to have a seat. After 10 minutes you muster the courage to ask again about your meeting and are finally escorted into a conference room. After waiting another 10 minutes the manager finally comes in. Sounds like you are at the Doctors office doesn’t it?

It’s obvious which office made the better impression and this may be an over exaggeration but not by that much. The way we greet our interviews can have a lasting impact on them and will likely drive the direction of your relationship with them from that point forward. As the old saying goes, “You never have a second chance to make a first impression,” This advice is still worth paying attention to.

How does your office greet potential hires both new to the business and seasoned? Do you have a set greeting presentation in place with your staff and associates? Below are just some of the things we can do to maximize the experience of someone considering joining our firm:

  1. Train your staff to welcome the candidate by name when they arrive. Explain the importance of first impressions and how they are the front line.
  2. Have whoever will be initially greeting the person say….”Mr./Ms. manager has been expecting you. I will let her/him know you are here”.
  3. After you greet the candidate, either tell or call your admin and say in front of the candidate….”Please hold all of my calls for the next hour…..” This shows them that they are your number one priority.
  4. Make sure staff and associates are aware that you have an appointment coming in. Encourage your associates to say hello and even chat with the candidate while they are waiting to be interviewed.
  5. Offer them something to drink.
  6. Always send them a personal hand written follow up note.
  7. Use a standing magnetic letter board to say “Welcome and their name”. This can make a dramatic impression. These can be purchased at Office Depot and can also be used to announce training times and dates etc.

All of these can be implemented with ease but the impact they make will resonate…not just with that candidate but all those they share tales of their excellent interview with our company!

Please share any other candidate greeting ideas you have implemented!

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Leave A Reply (2 comments so far)


  1. Madonna Padilla
    3 years ago

    Wow! I love it! That ‘third’ party view of how I conduct business –is an eye opener. Adding a couple of these great suggestions to our welcome strategy most certainly make a huge difference to our potential recruits! Thanks for the insight! Madonna Padilla/Weichert Realtors

    • Jon Cheplak
      3 years ago

      You bet Madonna..Keyes Company has great systems

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